Scroll to top


petar cvetkovic photo

Petar Cvetkovic's Biography

Petar Cvetkovic is a British based businessman, with 36 years’ experience running a number of the UK’s most successful logistics firms.

Over the course of Petar’s career he has gained a reputation as an accomplished customer facing Executive with a proven track record of driving strategic growth and profit generation. He is an experienced shareholder and Non-Executive Director, particularly in Logistics, Fashion and Healthcare.

Petar’s business leadership has earnt him a number of prestigious awards, including the Institute For Turnaround’s Turnaround Professional of the year award in 2014. The award celebrated Petar for his “exceptional performance, a strong moral compass and innovation”. He has also received the title of ‘Business Big Shot’, which was given to Petar by The Times newspaper.

Welford Investments

Petar Cvetkovic has utilised his highly successful career in logistics, by undertaking a new business venture founding Welford Investments. Welford Investments is a UK based investment firm, specialising in equity holdings in growth companies, ownership of freehold commercial properties and advisory work. Petar holds the title of Chairman. Welford Investments works with a number of organisations including; the Individual Protection Service; Spok’d, and Cell Point Mobile, providing investment and advisory work.

Past Experience

Prior to starting Welford Investments, Petar Cvetkovic served as Chief Executive Officer of DX (Group) Plc from April 2010 until July 14, 2017. While Petar was CEO of DX Group he returned the business to bottom line growth in the first year, achieving £34m EBITDA in year four. In his fourth year at the helm, Petar also led the business to the largest AIM fund rise at the time of £200m, successfully IPOing the business in February 2014.

Before joining DX, Petar held numerous senior roles in the industry including Managing Director of City Link at Rentokil Initial plc since February 2008, Chief Executive Officer of Target Express Ltd., Managing Director of DFDS Logistics and UK Managing Director of Norbert Dentressangle.

During his 36 years in the logistics industry, he has worked in parcels, contract and shared-user distribution as well as supply chain and international logistics.

Non-Executive Roles

Petar currently holds the title of Chairman at the Individual Protection Service, IPS. IPS, provides a ‘free-to-use’ service where individuals can protect themselves from unwarranted cold/nuisance marketing. Previously Petar Cvetkovic has acted as a Non-Executive Director for Crawford Healthcare and Non-Executive Director and Co-Founder for online fashion brand plc.


Outside of work, Petar Cvetkovic is married with two sons. He is a passionate supporter and sponsor of Leicester Tigers rugby club, and a season ticket holder at Arsenal football club. Petar is also a Patron of the Footprints Foundation and avid supporter of the Matt Hampson Foundation. He is an active sports man and enjoys football, cycling and the gym. Petar is also fluent in French and Serbo Croat.

In order to get in touch, head over to the contact page.